Esther Yang-“Rala Choi” Website Design

Students Name: Esther Yang

Title: “Rala Choi” Website Design

Work type: Website Design

Category: Graphic/UX/UI Design

Size: 11x17

A website with good UX is not only about visual design, but also about deep functionality, clear messaging, and robust performance. Usability and clear navigation bar menus crated a strong layout helping user function, readability and intuitive information at hand. These elements are fundamental to ensuring users can easily find what they need and accomplish their goals.

Rala Choi is a Seoul-based fine art photographer known for his distinct, painterly analog photography expressing universal human emotions, longing, solitude, and affection. His work blurs the line between painting and photography through its vibrant colors, rich textures, and carefully composed, intimate scenes. Beginning his career in the military he transitioned to fine art photography in 2016.

One defining key element of Choi's process is his exclusive use of analog film cameras, which he believes allows him to stay true to his original vision. He avoids post-production, believing the creative integrity lies in the moment the shutter is pressed. Unlike documentary photography, Choi's images focus on creating an atmosphere and expressing emotion. His photographs feel like intimate confessions rather than simple records of reality.

（By Omar Gallegos）