The Vanishing Albatross

Students Name: Laurraine Guo

Title: The Vanishing Albatross

Work type: Fashion Design

Category: Fashion

Size: 11x17

Laurraine’s design inspiration came from a series of photos taken by a photographer names Chris Jordan. He took these pictures on Midway, Atoll. An Islands far from the US continent and heavily polluted. The series of photos document the heavily polluted area of albatross with only rotten bones left. Many species are affected due to pollution and its long-lasting effects of life from affected oceans. According to the photographer 1.5 million albatross inhabit the islands and nearly all of them have micro plastic in their digestive system. Laurraine wants to promote, protect, and create awareness for this island’s safety put the world on notice like many other activists do with their creative endeavors.

Laurraine begins with her inspiration page or mood board and early concept development. Research, potential demographics, and psychographics are considered. Knowing the audience informs her design decisions, pricing, and marketing strategies. She works on variation of design and moves into color and textile design. Color and other trends in the fashion world are considered by season and flat sketches are created and then moves to pattern design to inform two distinct concepts for sportswear and cocktail/dress wear garments that she develops into fashion illustrations. Finally, the digital portion of the projects helps clean up and sync everything up with branding and clear intention of her goal.